Wrestling has always been big business but it was during the wild days of the 80s when WWE grabbed a stranglehold on the market and became the biggest wrestling promotion in the world. When Vince McMahon took over from his father he turned the WWE into a million dollar business thanks to his genius ideas and the colorful personalities of wrestlers such as Hulk Hogan, "Macho Man" Randy Savage, and "Rowdy" Roddy Piper. Young children were captivated by these men fighting in their undergarments and McMahon realized he needed to cash in on this with as much merchandise as possible.
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