In five years, Conor McGregor has transformed himself from an exciting prospect on the European MMA scene to the sport’s richest – and most popular – star. With a gift of the gab and a thunderous left hand, the Dubliner has exploded beyond the confines of the Octagon to become a mainstream sports celebrity. Today, every tweet from him makes a headline, every press conference draws millions of eyes, and every fight is capable of a spectacle that rivals anything the sport has ever seen.
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