A parody no-context Twitter account themed around Eddie Hearn has become a viral sensation and boasts over 40,000 followers in less than 11 days since it launched.
No Context Hearn tweets different clips of the 40-year-old Matchroom chief, who has spearheaded some of the biggest shows in boxing over the last few years.
And fans have now flocked to Twitter to hilariously caption the out-of-context videos featuring the famed boxing promoter.
Andy, who wished to keep his second name anonymous, created the parody account and told SPORTbible he had noticed the no-context accounts "were taking off on Twitter" and felt Hearn "would be the perfect person to use."
But the No Context Hearn creator also said the reaction to the account has been "absolutely ridiculous."
He continued: "The account's just a few hours short of being ten days old, but it's achieved 5.4m impressions and I must be getting over a thousand quote tweets or mentions per hour. The account's nearly broken my phone [laughs]."
To put into perspective how popular the account is, Andy told SPORTbible at the end of our exclusive interview that he had picked up "another 1,000 followers" since we initially reached out to him two hours earlier.