Why Mixed Martial Arts May Soon Be The World's Biggest Sport
- Must Read
- Nov 22, 2021
- 1 min read
Led by the larger-than-life Dana White, mixed-martial arts promoter UFC has grown explosively. Now the crown jewel in Ari Emanuel's Endeavor empire, its ambition is to be the world’s most popular sport.
See the full video from Bloomberg Quicktake.
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